Out of the shadows, Shadoe Stevens, first pd at KROQ
FM has emerged with some phenomenal news. He’s joining
The
Late Late Show
with Craig Ferguson on CBS December 19th as announcer.
´;It’s exactly what I want to be doing right now,´;
emailed Shadoe. ´;I think Craig is brilliant, charismatic,
and really funny. I think he’s poised to be a major
star and I like everyone I’ve met there. I’m
honored to be asked to join them. All is well and getting
weller.´; How did he get the job? ´;My agent, John
‘Hoss’ Hossenlopp at Atlas Talent in New York,
called me a few weeks ago saying, ‘I just got a
call from CBS. There’s strong interest in you for
The Late Late Show with Craig Ferguson. Are you
interested?’ The producer is the legendary Peter
Lasally. I couldn’t believe how perfect it was,´;
said Shadoe.
The ubiquitous Shadoe was a regular on Dave’s
World, Hollywood Squares and for those around
the Southland. In the 1980s, he wrote, produced, and starred
in a hilarious, long-running series of television commercials
(1,100 different commercials) for a chain of electronic
stores as Fred Rated for The Federated Group. ´;After
the first weekend of the campaign, sales increased 500%,´;
remembered Shadoe. ´;In four years, the group grew from
14 local stores to 78 superstores in 5 states. The success
of the Federated advertising campaign was extraordinary.
It was the first regional advertising campaign ever to
have received a 2 page spread in Time magazine.´;
In recent years, Shadoe has been quietly writing a series
of five children’s books. ´;They have turned out
great, in fact, they´re better than I ever imagined,´;
enthused Shadoe. ´;The hard cover editions will be in
stores in the coming year and we’ll be offering
a gorgeous, large-format, hard-cover, boxed-set as well.
It looks like something Disney would put out. It’s
called The Big Galoot.´;
